Lords builds big buzz in new territory!

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The Challenge: Lords, a building supplies giant, needed a splash to announce its arrival in five new South-West London stores. They were unknown to local trade professionals – their main target audience.

The Solution: A multi-pronged campaign targeting builders right where they lived and worked:

  • Eye-catching OOH: Playful puns, bold letters and dramatic visuals on buses, bus stops and billboards which grabbed attention fast.
  • Lunchtime surprise: Branded sandwich bags in local cafes, reaching builders and trade professionals during their breaks.

The Results: The month-long campaign covered Putney, Mitcham, Kingston upon Thames, and Sutton. Lords became the talk of the town, ensuring no builder could miss their exciting arrival.

“We are really pleased with the campaign and have had hugely positive feedback from the board, too. We’re delighted with the outcome of this project.”
Marketing Director Lords Builders Merchants.

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