Navigating Marketing Activity through Covid-19

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Without question, 2020 has been one of the most challenging for SME’s, multinationals and just about anyone who owns or runs a business. In particular, hospitality, leisure, tourism and retail have been some of the hardest hit sectors. However, for those in utilities, telecoms, pharmaceuticals and tech, business has remained less affected by the pandemic.

Although the outlook for 2021 remains uncertain, now is the time to start planning your marketing activity to ensure your business not only survives, but thrives next year and beyond. A common misconception regarding our industry, is that it is not a considered advertising medium for SME’s with a limited marketing budget. However this is not necessarily true, and it is perfectly feasible to run a small targeted campaign for under £500.

Focal Point can take all the stress out of planning your next advertising campaign – we will look at which formats are best suited to your target audience, contact numerous suppliers for sites and availability, navigate through multiple spreadsheets, map locations, calculate minimum spends, diarise artwork deadlines and chase your printers – so you don’t have to.

The out of home industry operates a 90-day refund policy, offering a safety net, if for any reason you decide to postpone or cancel any booked activity. Why not contact us for a free no obligation quote for your business and get positive about 2021? Our team of dedicated and experienced account managers look forward to handling your enquiry.

If you need any further advice or guidance about “Out of Home” advertising, why not give us a call on 01256767837 or fill in the form on our ‘Contact Us‘ page.