Outdoor Advertising – what has changed since 1987?
I set up Focal Point Advertising on September 4th 1987 (although the business wasn’t called Focal Point back then) and we have seen an immense
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I set up Focal Point Advertising on September 4th 1987 (although the business wasn’t called Focal Point back then) and we have seen an immense
Over the years, many times I have been asked what I look for when I am dealing with suppliers and I always say the same
A couple of weeks ago I was having a coffee in a well known high street outlet with my IT support team and we were
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. Well, what if you did know which half?
It might not be that you are thinking about stopping advertising completely, but doing the wrong advertising or not monitoring your advertising is almost as
One of my greatest achievements in life is running the London Marathon not once but twice – two years running. 1. Seek and use professional