industry leader in out-of-home advertising since 1987

News & Articles

Want to keep up to date with the latest news from Focal Point? Please take a look at some of our articles!

The History of Posters

The Birth of the Lithographic Poster Although lithography was invented in 1796, it was at first too slow and expensive for poster production. Most posters

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How Effective Is Your Advertising?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”– John Wanamaker, US department store merchant (1838 -1922).

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Find Us On Twitter

71% of consumers have taken some form of physical or online action after seeing an #OOH ad such as searching online or visiting instore (*JCDecaux).

This is driven by OOH’s ability to build familiarity, which leads to brand trust, driving conversions & leading to saliency.

Is your digital ROI stalling? 🤔

Marketers are under constant pressure to justify ROI, often leading to a reliance on performance based digital marketing.

OOH can provide the solution helping brands achieve trust & value through brand building - critical for long-term ROI.

Great to work with the team at @RBWM to help get this important message across to local residents. Big thanks to all involved!
#ooh #oohadvertising #outofhome #digitalooh #DOOH

Great to work with the team at @HeartburnCancer to help raise awareness of the symptoms for oesophageal cancer.
If you have suffered from heartburn for longer than 3 weeks & regularly take off-the-shelf medicine for it then make an appointment with your GP https://heartburncanceruk.org

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