‘Out-of-home advertising (OOH) is any visual advertising media found outside the home’
Outdoor advertising
Out-of-home advertising (OOH) is any visual advertising media found outside the home. This can include billboards and signs, street furniture such as bus shelters or lamp posts. OOH is also a common feature of in-transit areas like airports or train stations in addition to place-based ad media such as a cinema or shopping mall.
These varied advertising formats account for thousands of locations and screens across the UK.
You will see below there is a vast range of outdoor media available. If you are unsure which method works best for you, please get in touch using the details below OR complete our FREE Campaign Proposal.
Click on the images to find out more about each service
Why opt for out-of-home advertising?
The reason is simple – for all the strengths of online advertising, when you want a strong message to be noticed, out-of-home is best. OOH is flexible, reliable and effective. It’s always ‘switched on,’ it’s unmissable and helps build brand trust.
“OOH advertising reaches 98% of the UK population every week.” (*Route)
OOH is here to serve your company brand. It is a bold voice which penetrates any audience and has delivered spectacle down the ages.
More than anything, customers want assurance their adverts are reaching their target audience. Thanks to advancements in technology, OOH not only allows users to measure their consumer reach, but also where and when.
According to Forbes, more than 30% of people use ad blocking on their phones. The effectiveness of print, mobile and social media adverts are questionable as they can be easily evaded by consumers.
In stark contract, OOH advertising provides localised and contextualised content using location data in order to spot patterns to better understand where, when, and how consumers are engaging with advertising. This method concentrated targeting is exactly what companies are looking for in this ever-changing market.
At Focal Point, we believe OOH advertising should be included as part of all marketing strategies. There is no better format to target your customers as they shop, queue, commute and go about their daily business.
At the same time, there are concerns with online advertising as new restrictions on third party cookie data and IDFA are rolled out. Social media also faces problems with fake news stories and advertisers boycotting platforms in the ‘Stop Hate for Profit’ movement.
OOH is a safer place to advertise as there are no such concerns of your ad being placed next to inappropriate content.
If you want to explore out-of-home advertising but do not know where to start, please give us a call.
We provide free, no obligation advice and campaign planning – and will guide you every step of the way.
Raise your brand.
Barriers lift in front of drivers, as they stop to give or take a ticket, Dwell time of up to 30 seconds, ensuring your brand message is noticed. Great size for your logo and website, or a promotional offer.
Prices from £200 per 4-weeks (2 exit or entry barriers)
Three minute dwell time.
London Underground & Docklands Light Railway offer an unrivalled combination of engaging advertising formats for a young, dynamic and upmarket audience making the Underground a unique advertising proposition.
Docklands Light Railway (DLR) provides a vital link between East London and the business centre of Bank and Canary Wharf. We provide a range of advertising opportunities across this network designed to reach a thriving community along with travellers to London City Airport, London Arena and the ExCel conference and exhibition centre.
For advertisers wanting reach the millions of commuters, shoppers and tourists the premium cross-track gallery sites, bespoke creative opportunities and eye-catching digital screens offer a wide variety of effective solutions.
Shopping centres, supermarkets and out-of-town retail sites.
We have panels available in thousands of key shopping locations so you can cherry pick the best option that suits your advertising needs.
Get into the forefront of the mind of a consumer before they make their purchases.
“83% of people recall seeing OOH advertising within the last 30 minutes before shopping” (*Outsmart)
Prices from £600 per 2-weeks.
Take your brand about town
Ad Vans create maximum impact at minimum cost. They act as mobile billboards so we can display your advertising message where you want it, when you want it.
Being fully mobile, we can place your ad in high-profile locations where your audience or competitors operate, such as main routes into towns, busy carriageways, high streets, retail parks and shopping centres.
There is no doubt that, when faced by a 20ft x 10ft advert, people will see it and will read it!
8-hour hire from £550 (including the driver) + print.
Big. Bold. Unmissable.
Nothing makes a visual impact quite like a billboard. It’s the ultimate canvass on which your brand can make a powerful statement.
Suitable for both global brands or local advertisers, billboards are perfect for building awareness or directing customers to your place of business.
The traditional and most popular landscape billboards consist of 48 sheets measuring 20ft x 10ft. They are seen almost everywhere and intended for viewing from extended distances.
Billboards of 96 sheets measuring 40ft x 10ft are only seen in extremely high footfall locations, while digital billboards are increasing in popularity across the UK (many static sites are now being replaced by digital).
Costs from £420 per 2-weeks
Enlighten me.
These make a significant contribution to the commercial and shopping environment of inner-city life. All outdoor roadside displays are mounted above ground level at a height of between 2.5 – 3 metres ensuring clear visibility and a unique premium advertising opportunity.
Handpicked sites are located at entrances, exits and parking areas of shopping centres, leisure and retail parks.
Media rates start from £400 per banner per 4-weeks (print inclusive).
Focal Point sponsorship packages allow companies to create a unique presence at their chosen station using everything from branded floor graphics and window vinyl to banner advertising and ambient signage in order to generate maximum impact.
Sponsorship packages can be booked on a six-month or yearly basis, offering brands a prolonged period of exposure for a fraction of the cost of more traditional outdoor medias.
Up close and interactive advertising
Ad Bikes carry your advertising message into the heart of the community. They can be peddled, pushed or parked into key positions and riders double-up as promotional Ambassadors by handing out leaflets while wearing merchandised clothing (provided by you).
Some Ad Bikes also have an audio system for added impact and can be operated during non-daylight hours.
Ad Bikes are a great way to target people in busy town centres or close to key advertising areas making them perfect for shop openings, product launches, sporting events, exhibitions, concerts and product sampling.
8-hour hire costs from £440 (including the cycler) + print.
Catch commuters as they enter or leave a station
Ad Gates provide the perfect opportunity to interact with the highly sought-after commuter audience before they hit the concourse clutter and leave the station.
Ad Gates are eye-catching and deliver a regular, high-frequency message across the length of the campaign.
It is possible to book individual station sites or multiple sites. You can also create a specific campaign depending on the audience you wish to target.
If you are targeting AB business decision makers, our City Pack delivers this by allowing you to focus advertising towards either a morning or an evening commute, depending on the brand.
Another important element to consider is the P.O.S. factor. London termini stations are all key retail environments and Ad Gates offer the only method of hitting people as they either enter or leave the platform or concourse.
Tickets please!
Car Park Ticket Advertising provides the opportunity to put your brand directly in the hand of consumers throughout the UK. That is potentially millions of people every day who will recognise, read and respond to your message. High impact, cost effective, measurable, wide demographic and proven to increase footfall.
Brace your brand for take-off
Airport advertising can be used to target millions of passengers whether they are travelling for business or leisure. With a high dwell time, many travellers are young, affluent professionals looking for a break from the daily routine.
In addition, over 50 million passenger journeys per year are for business purposes. These frequent business flyers with high incomes and hectic lifestyles are the world’s CEOs and MDs.
Airport and Eurostar journeys provide both place and time for these high-flyers to shop, eat, relax and work before business resumes. Campaigns can be booked to target the weekend traveller, business traveller or just those embarking on family holidays.
Standing tall among the crowd.
Phone box advertising is widely available and offers fantastic proximity advertising for your brand.
They provide a large surface area for creativity and come at an affordable price.
Prices from £220 per 2-weeks.
Keep your brand moving.
Iconic mobile advertising ambassador.
Taxi Advertising was once restricted to London, but in recent years has become a prime marketing tool in most cities and towns.
Taxis have no fixed route and can therefore cover a significant part of a town or city centre – and beyond – within an average working week.
Taxi Advertising is available in a variety of options and packages:
Play the waiting game.
Bus shelters place your message directly in front of consumers whether they’re waiting for a bus, walking by or driving past.
Bus panels are placed on major arterial routes, town-centre high streets and many smaller roads. Digital panels also provide unmissable opportunities for would-be advertisers.
There are 40,000 bus shelter panels nationwide and these are perfect to reach all audiences. It’s important to note that most people make repeat journeys and frequent exposure to your advert leads to recognition and familiarity.
Size: 6 sheets, usually approx. 1800mm x 1200mm.
Costs from £330 per 2-weeks
Drive your brand forward.
Offering unrivalled national coverage and frequency, bus advertising delivers a truly broadcast medium with 90% of UK adults living within five minutes of a bus route.
The average bus travels more than 700 miles every week, so your message is being read by new audiences every day.
For clients looking to make a bold, unmissable statement, buses offer a variety of highly-creative opportunities. From covering a whole bus to wrapping the sides or rear, buses have fantastic scope for eye-catching design as well as the ability to showcase brand messages to consumers on the move.
It is not possible to buy media on specific routes only by depot, as buses are often used across multiple routes. If you do not know the depot that you are interested in, we have maps available and can explain the process.
Berkshire-Thames Valley bus advertising
We are the only supplier of advertising on Berkshire’s Thames Valley buses. We can offer clients bus rears on specific routes and provide route and usage information. Typically routes include Bracknell, Wokingham, Maidenhead and Slough areas.
Costs from £185 per 4 weeks
Types of bus advertising
Prices for a bus rear start from £175 per 4-weeks and streetliners from £195 per 4-weeks
Escalate your brand
LEPs (Lift Escalator Panels) are concentrated in central London and are a great source of inspiration for shoppers and commuters in areas where roadside advertising is not generally found.
LEPs can be combined in runs of 3 or 6 panels, or in a whole escalator run giving advertisers an opportunity to dominate the journey and create unmissable impact.
More than one billion passengers travel by rail each year. It is an enormous target audience and is growing at a rate of 10% per annum (ATOC). The audience is often affluent and influential with 75% ABC1 and 57% Business Decision Makers.
All train operating companies have advertising opportunities, and the railway platform is the perfect place to grab their attention, with the average traveller spending 7 minutes waiting for a train and 13 minutes on their journey.
National Rail advertising is ideal for call-to-action campaigns as potential customers have time to absorb details of your advert and even dial a number or access a website as they wait.
Research has proven the longer consumers spend looking at adverts, the more likely they are to remember and act on them.
There are different size opportunities: 4-sheets, 6-sheets, 48-sheets, banners, floor vinyls and innovative formats – all built to maximise audience delivery.
Giant LED screens are available at London termini stations, which in partnership with Sky, deliver up-to-the-minute news and weather.
Prices start from £200 per panel per 2-weeks (based on a 4-sheet at a regional station).
